St. Mira's College For Girls, Pune

Autonomous - Affiliated to Savitribai Phule Pune University * Undertaking

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Re-accredited by NAAC 'A' Grade (Third Cycle June 2017) 2017 : NAAC score 3.41 2012 : NAAC score 3.03 Awarded: Best College-SPPU (2002); , UGC-CPE (2005), UGC-CPE (2010)

Department of Business Studies

Workshop Title: Level Up: Data-Driven Skills and Marketing Strategy for the Future Workforce

The Department of Business Studies organized a hybrid workshop on 28th July 2025 in the AV Room for SYBCOM and TYBCOM Marketing, and TYBCOM Business Administration
students. Conducted by Ms. Aditi Singh, Marketing & Growth Head at Proplegit Global Pvt.

Ltd., the session was attended by 65 enthusiastic participants.
Key Highlights

  • Hands-on Training: Use of AI tools like ChatGPT, Jasper, Canva Magic Write, Notion AI, Brand24 & Sprout Social.
  • Exercises on customer, behavioral & campaign data (CTR, RoAS, CAC).
  • Live demos on predictive analytics, chatbots & personalized campaigns with Google Analytics & Mailchimp.
  • Career Readiness: Freelancing guidance via Fiverr, LinkedIn & UpWork