Centre for Women’s Entrepreneurship (CWE) 2022-23
BUSINESS PLAN WORKSHOP- Centre for Women Entrepreneurship- IIC Self Driven Activity 2022-23
On 2nd September 2022, Asst. Prof. Rajni Singh conducted a sessiontitled“Believe You Can and You're Halfway There" - A Business Planning Workshop” for T.Y.B.Com Marketing, Business Administration and ‘Business Entrepreneurship students’ from 11am to 12:30 pm in Room No. 305. 61 students attended the session.
The workshop was conducted with the intent to introduce the participants to the strategic approach towards business plan and provide hands on experience through exercises and discussion on the same.The session focused on various components of a business plan.The students were involved in an exercise on business plan where they worked out different aspects of business plan- product planning, market analysis, industry analysis, location strategy, management plan and financial plan, startup requirements and effective implementation.
The workshop was appreciated by participants as it helped them to learn the essentials of effective business plan, strategizing and major pitfalls in planning and execution. They also experienced it through feasibility discussion. The students were engaged in an exercise to design marketing mix and then consequently drafting business plan for their idea.